content-strategy
Helps plan content strategy to drive traffic, build authority, and generate leads by identifying searchable and shareable topics.
This skill acts as a content strategist, guiding users through the process of planning content that effectively drives traffic, builds authority, and generates leads. It focuses on developing content that is either searchable (captures existing demand) or shareable (creates demand).
The planning process begins by gathering essential context across four key areas: business context (e.g., company operations, ideal customer, content goals), customer research (e.g., common questions, objections, language), current state (e.g., existing content, resources), and competitive landscape (e.g., main competitors, market gaps).
The skill emphasizes two core content approaches: searchable and shareable. Searchable content targets specific keywords and search intent, utilizing clear titles, structured headings, and comprehensive coverage. Shareable content, in contrast, aims to create demand through novel insights, original data, storytelling, and connecting with current trends to encourage social spread.
It also outlines specific content types to consider, such as "Use-Case Content" (e.g., "Project management for designers") which targets long-tail keywords, and "Hub and Spoke" models, where a comprehensive hub topic is supported by related subtopic spokes, all strategically interlinked.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
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Provides marketing ideas, inspiration, and strategies for SaaS or software products, tailored to a user's product, audience, and stage.