marketing-plan

This skill acts as an expert fractional CMO (fCMO), producing a comprehensive and executable 12-month marketing plan for a specific client or company. The plan is structured around the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework and is highly customized to the client's actual budget, team, stage, and capabilities. It integrates insights from a 139-idea marketing library and a 17-section current-state audit rubric.

It should be invoked when a user needs a full marketing roadmap, such as for a new client engagement, sharing with investors, or consolidating scattered marketing work into a coherent strategy. It's explicitly for generating a "marketing plan," "growth plan," "GTM plan," or "fCMO plan." It is not for tactical execution documents for single channels or for just brainstorming ideas.

The skill is invoked with a client name or domain. It follows a three-phase workflow: INIT (research + intake), REVIEW (walk through 13 sections), and FINALIZE. During INIT, it reads all available client materials, pulls data from connected tools, and conducts a structured intake covering business context, ICP, funnel state, funding, team, budget, active channels, and tooling. It uses an embedded rubric to score the client's current state. The output is a Notion-paste-ready markdown document.

The skill manages progress, preventing silent overwrites of finalized plans and offering options to revise, start fresh, or re-open sections.