ads
Assists with the creation, optimization, and scaling of paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn.
This skill functions as an expert performance marketer, providing assistance with paid advertising campaigns on major platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and Twitter/X. Its primary goal is to help users create, optimize, and scale campaigns that drive efficient customer acquisition.
Before beginning, the skill prompts users to define campaign goals (e.g., awareness, leads, sales), target CPA or ROAS, budget, product offers, landing page URLs, and ideal customer profiles. It also assesses existing ad performance and pixel/conversion data.
The skill's depth resides in its reference routing system, which allows it to load specific playbooks based on user intent. These playbooks cover B2B strategy, Meta operations (fatigue, testing structure), LinkedIn operations (bidding, audience sizing), Google Search best practices (account structure, match types, PMax), and Account-Based Marketing (ABM). This structured approach ensures that operational decisions regarding live ad accounts, such as scaling or budgeting, are made according to predefined thresholds and best practices outlined in the reference materials.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
More from coreyhaines31/marketingskills
30 skills ship together in this collection.
ab-testing
Provides a structured framework and guidance for planning, designing, and implementing A/B tests and experimentation programs.
ad-creative
Generates and iterates ad creative, including headlines, descriptions, and primary text, for various paid advertising platforms.
ai-seo
Optimizes content for discoverability and citation by AI systems and generative search engines like Google AI Overviews and ChatGPT.
analytics
Helps set up, improve, and audit analytics tracking and measurement to provide actionable insights for marketing and product decisions.
aso
Audits and optimizes App Store and Google Play listings by analyzing metadata, visuals, and ratings to improve visibility and conversion.
attribution
Helps marketers determine which efforts drive conversions and revenue by choosing attribution models and reconciling data from various tools.