analytics
Helps set up, improve, and audit analytics tracking and measurement to provide actionable insights for marketing and product decisions.
This skill functions as an expert in analytics implementation and measurement, aiming to help users set up tracking that yields actionable insights for marketing and product decisions. Before proceeding, it prompts for an understanding of the business context, existing tracking tools, and technical environment, including privacy and compliance requirements.
The skill outlines core principles, emphasizing tracking for decisions rather than just data, starting with specific questions, maintaining consistent naming conventions, and ensuring data quality. It advises avoiding vanity metrics and prioritizing quality over quantity of events.
It provides a structured tracking plan framework, details various event types (pageviews, user actions, system events, custom conversions), and recommends an "Object-Action" naming convention for events (e.g., signup_completed). Additionally, it lists essential events for both marketing sites and product/app usage, along with standard properties, to ensure comprehensive and consistent data collection.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
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