aso
Audits and optimizes App Store and Google Play listings by analyzing metadata, visuals, and ratings to improve visibility and conversion.
This skill provides an "ASO Audit," designed to analyze and optimize App Store and Google Play listings against best practices for App Store Optimization. It aims to improve app visibility, ranking, and download conversion by fetching live listing data, scoring metadata, visuals, and ratings, then generating a prioritized action plan. The skill is utilized when a user provides an app store URL or name and seeks to improve their listing or compare it against competitors.
Before auditing, it checks for product marketing context. The process involves identifying the store type from the URL, fetching detailed listing data for both Apple App Store and Google Play, and performing a visual asset assessment by instructing to capture a screenshot of the listing page to evaluate icons, screenshots, captions, and preview videos.
It extracts specific fields like app name, description, category, screenshots, preview video, rating, reviews, and price for both platforms. It also classifies the app into maturity tiers before scoring, which helps determine how to interpret deviations from "textbook ASO" based on the app's brand status.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
More from coreyhaines31/marketingskills
30 skills ship together in this collection.
ab-testing
Provides a structured framework and guidance for planning, designing, and implementing A/B tests and experimentation programs.
ad-creative
Generates and iterates ad creative, including headlines, descriptions, and primary text, for various paid advertising platforms.
ads
Assists with the creation, optimization, and scaling of paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn.
ai-seo
Optimizes content for discoverability and citation by AI systems and generative search engines like Google AI Overviews and ChatGPT.
analytics
Helps set up, improve, and audit analytics tracking and measurement to provide actionable insights for marketing and product decisions.
attribution
Helps marketers determine which efforts drive conversions and revenue by choosing attribution models and reconciling data from various tools.
Related skills
directory-submissions
Guides users on submitting products to online directories to build backlinks, improve domain rating, and increase product discovery.
free-tools
Helps plan, evaluate, and build free marketing tools for lead generation, SEO value, and brand awareness.
Seo skills by Ian Nutall
Perform comprehensive SEO audits, analyze search performance, identify issues, and track changes using a suite of tools.