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What each tool offers
Drip is an ecommerce‑focused marketing automation platform that uses customer data to power personalized, multi‑channel email campaigns.
Klaviyo is an email marketing platform that helps e-commerce brands send personalized, data-driven campaigns. It offers advanced segmentation, automation, and analytics to optimize customer engagement and sales.
Core capabilities and functionalities
Strengths and weaknesses of each tool
Available integrations and connections
Who each tool is designed for
Best scenarios and applications for each tool
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