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What each tool offers
Klaviyo is an email marketing platform that helps e-commerce brands send personalized, data-driven campaigns. It offers advanced segmentation, automation, and analytics to optimize customer engagement and sales.
Mailchimp is an email marketing platform that allows users to create, send, and automate newsletters and campaigns. It includes tools for audience management, analytics, and marketing automation.
Core capabilities and functionalities
Strengths and weaknesses of each tool
Available integrations and connections
Who each tool is designed for
Best scenarios and applications for each tool
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Choosing between Klaviyo and Mailchimp for your email service providers needs? This comparison covers features, pros and cons, use cases, and community preference to help you choose the best email service providers for your newsletter business.
Klaviyo is designed for b2c brands, marketers, ecommerce businesses. Mailchimp is designed for small businesses, marketers, content creators. Compare both tools to find the one that best fits your workflow and goals.
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