Klaviyo

What you get

Empowers e-commerce brands to generate revenue and build lasting customer relationships by transforming fragmented data into personalized, automated email and SMS campaigns.

The problem it solves

E-commerce businesses often struggle with generic marketing platforms and disconnected tools that don't deeply integrate customer data or provide clear revenue attribution. Klaviyo solves this pain by acting as a unifying customer data platform, bringing together behavioral, transactional, and profile data to enable highly targeted and personalized email and SMS campaigns. This allows brands to move beyond basic mass emails and convert anonymous visitors into loyal, repeat customers through relevant communication.

Who it's for

Klaviyo is a fit for these roles. Each one links to the rest of the tools we recommend for that work.

Pricing

Klaviyo operates on a freemium model with a permanently free plan supporting up to 250 active profiles and 500 email sends per month, along with 150 mobile messaging credits. Paid plans are subscription-based, with costs determined by the number of active profiles. The Email plan starts at $20/month for 251-500 active profiles, and SMS marketing is an additional, usage-based add-on. Pricing increases as the active profile count grows, with an automatic upgrade mechanism to the next tier when limits are exceeded.

Plans change often. Check Klaviyo's own pricing page before you buy.