Mailchimp

What you get

Empowers businesses and creators to automate marketing, analyze performance, and grow revenue through intuitive email campaigns and audience insights.

The problem it solves

Before Mailchimp, many small businesses struggled to consistently reach their customers with professional communications, often resorting to manual emails or generic blasts. It removes the pain of complex marketing setups, allowing users to easily segment their audience, automate personalized messages, and track what's working, turning disparate customer interactions into a cohesive marketing strategy.

Who it's for

Mailchimp is a fit for these roles. Each one links to the rest of the tools we recommend for that work.

Pricing

Mailchimp offers a freemium model with Free, Essentials, Standard, and Premium tiers. The Free plan is limited to 250 contacts and 500 email sends per month, primarily serving as a testing ground. Paid plans scale based on the number of contacts stored, with advanced features like comprehensive automations, A/B testing, and enhanced support being gated behind higher tiers. Pricing increases significantly with list growth, and charges often apply to all contacts, including unsubscribed ones.

Plans change often. Check Mailchimp's own pricing page before you buy.