Bento

What you get

Automates personalized email marketing and customer journeys based on real-time user behavior to drive growth and improve customer lifetime value.

The problem it solves

Businesses struggle to send timely, relevant emails because their existing tools lack deep behavioral tracking and flexible automation. They often juggle separate platforms for marketing and transactional emails, leading to fragmented customer data and inefficient workflows. Bento solves this by unifying customer data, automating complex email sequences based on user actions, and ensuring high deliverability, allowing teams to focus on strategy rather than manual segmentation and sending.

Who it's for

Bento is a fit for these roles. Each one links to the rest of the tools we recommend for that work.

Pricing

Bento offers two main standalone plans: Marketing Platform and Transactional Email. The Marketing Platform starts at $29/month for up to 5,000 active users, with volume pricing applying at decreasing rates for larger active user counts. This plan includes unlimited marketing sends. Transactional Email starts with 100 free emails per month, then has a $5/month minimum for up to 12,500 emails, with volume-based pricing thereafter. Bento Chat is a $30/month add-on to the Marketing Platform. There is no permanently free plan, but a 30-day free trial for the Marketing Platform is available, requiring a credit card upfront.

Plans change often. Check Bento's own pricing page before you buy.