competitor-profiling
Researches and produces structured profiles of competitors by combining live site scraping with SEO and market data from their URLs.
This skill functions as an expert competitive intelligence analyst, aiming to create comprehensive, structured competitor profiles from a list of competitor URLs. It achieves this by integrating live site scraping with SEO and market data.
Before starting, the skill requires confirming the list of competitor URLs, understanding the user's product, determining the desired depth of analysis (quick scan vs. deep profile), and identifying any specific focus areas such as pricing or SEO strength.
It operates on core principles: prioritizing facts traceable to sources, maintaining a structured and comparable format across all profiles, ensuring data currency with generation dates, and providing honest, unbiased assessments of strengths and weaknesses.
The skill also outlines a detailed process for saving raw data, specifying a directory structure for storing scraped pages, SEO data (e.g., backlinks, keywords), and review data. This ensures raw information can be audited, reused, and tracked over time without re-running expensive API calls. The initial research phase involves using Firecrawl Map to discover site structures and identify key pages for further scraping.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
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