attribution
Helps marketers determine which efforts drive conversions and revenue by choosing attribution models and reconciling data from various tools.
This skill addresses the core marketing challenge of understanding which efforts genuinely cause conversions and revenue. It highlights common pitfalls like biased dashboards and misleading models.
The skill provides two main approaches: (A) Interpretation, which focuses on choosing an attribution model, selecting a measurement strategy, and reconciling conflicting data from different tools, suitable for all marketers. (B) Owning your attribution, which involves instrumenting and stitching attribution data yourself, intended for users who control their site or app and want to build their own tracking.
It sets realistic expectations, clarifying that attribution provides directional insights rather than absolute truth, as every model represents an opinion. The skill also notes that an "attribution gap" where reported conversions exceed real ones is normal, and the goal is to explain and shrink this gap, not to achieve perfect reconciliation.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
More from coreyhaines31/marketingskills
30 skills ship together in this collection.
ab-testing
Provides a structured framework and guidance for planning, designing, and implementing A/B tests and experimentation programs.
ad-creative
Generates and iterates ad creative, including headlines, descriptions, and primary text, for various paid advertising platforms.
ads
Assists with the creation, optimization, and scaling of paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn.
ai-seo
Optimizes content for discoverability and citation by AI systems and generative search engines like Google AI Overviews and ChatGPT.
analytics
Helps set up, improve, and audit analytics tracking and measurement to provide actionable insights for marketing and product decisions.
aso
Audits and optimizes App Store and Google Play listings by analyzing metadata, visuals, and ratings to improve visibility and conversion.
Related skills
competitor-profiling
Researches and produces structured profiles of competitors by combining live site scraping with SEO and market data from their URLs.
customer-research
This skill helps analyze existing customer research materials and find new insights from online sources to understand customer needs and pain points.