Seo skills by Ian Nutall

This skill provides a comprehensive set of tools for auditing a website's organic and AI search presence. It addresses various aspects of SEO, including site audits, rankings, keyword research, competitor analysis, backlink monitoring, traffic changes, indexing issues, crawling, redirects, sitemaps, metadata, structured data, Core Web Vitals, and internal linking. It also covers programmatic SEO, local search, and visibility in AI search engines.

The skill routes to evidence-backed local reports through its command-line interface (CLI) and an MCP server. These structured reports separate observations, findings, caveats, costs, and data provenance. Users can list, describe, and run reports, and also interact with installed provider packages to access additional data. The CLI commands allow for detailed report generation and project management.

For broad audits, the skill outlines a specific workflow that includes running a report, carefully reviewing all findings and inventories, and then applying supported outcomes (fixed, deferred, not-needed) with evidence-backed reasons. It emphasizes comparing live site identity with source content and ensuring all findings and inventory rows are accounted for. Setup involves installing the seo CLI globally if not already present and includes authentication checks.