marketing-psychology

This skill functions as an expert in marketing psychology and mental models, aiming to help users understand why people make purchasing decisions, how to ethically influence consumer behavior, and how to improve overall marketing decisions.

Use this skill whenever a user wants to apply psychological principles, mental models, or behavioral science to marketing. This includes when they explicitly mention terms like "psychology," "cognitive bias," "persuasion," "consumer behavior," or specific concepts like "anchoring," "social proof," or "loss aversion." It's suitable for understanding how people think and decide in a marketing context.

Upon invocation, the skill first checks for product marketing context to tailor recommendations to the specific product and audience. When assisting users, it identifies relevant mental models, explains the psychology behind them, provides specific marketing applications, and suggests ethical implementation strategies.

The skill outlines several foundational mental models to sharpen strategy, such as First Principles (breaking problems down), Jobs to Be Done (focusing on customer outcomes), Circle of Competence (staying within expertise), Inversion (avoiding failure), Occam's Razor (simpler explanations), Pareto Principle (80/20 rule), Local vs. Global Optima (avoiding optimizing the wrong thing), and Theory of Constraints (identifying bottlenecks). Each model is explained with a marketing application.