launch

This skill serves as an expert in SaaS product launches and feature announcements, with the goal of assisting users in planning releases that build momentum, capture attention, and effectively convert interest into active users. It begins by reviewing existing product marketing context to ensure foundational understanding before addressing specific launch-related queries.

The core philosophy of the skill highlights that successful launches are not single events but ongoing processes. It emphasizes the importance of getting products into users' hands early, learning from feedback, generating buzz at every stage, and building momentum that compounds over time.

It introduces the "ORB Framework" for structuring launch marketing across three channel types. "Owned Channels" (e.g., email lists, blogs, podcasts) are channels the user controls directly, offering compounding value and a direct relationship with the audience. "Rented Channels" (e.g., social media, app stores, YouTube) provide visibility but are subject to platform algorithms and rules; they should be used to drive traffic back to owned channels. "Borrowed Channels" involve leveraging someone else's audience through activities like guest content, collaborations, or influencer partnerships to quickly gain notice and extend reach.