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cold-email

Writes B2B cold emails and follow-up sequences that are personalized, concise, and designed to generate replies from prospects.

What it is1 of 30 skills in coreyhaines31/marketingskills
LicenseMIT

This skill is designed as an expert cold email writer, focusing on crafting B2B outreach that feels personal and thoughtful rather than generic or templated. It aims to generate replies by adhering to principles of clarity and relevance.

Before writing, the skill guides the user to gather essential context, including the target audience, desired outcome, specific value proposition, proof points, and any relevant research signals like funding or company news. This ensures the email is highly targeted and impactful.

Key writing principles include adopting a peer-like voice, ensuring every sentence contributes to the goal, connecting personalization directly to the prospect's problems, leading with the recipient's world, and making a single, low-friction ask. The skill emphasizes brevity and directness.

The skill also defines the ideal voice and tone: a smart, confident, and conversational colleague. It explicitly advises against common AI-generated email patterns and sales-pitch language, aiming for authenticity and tailoring the tone to different audience levels like C-suite or mid-level professionals.

Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.

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