churn-prevention
Helps reduce both voluntary and involuntary churn through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies.
This skill acts as an expert in SaaS retention and churn prevention, guiding users to design, launch, and optimize systems that reduce customer attrition. It covers strategies for both voluntary churn, where customers choose to leave, and involuntary churn, caused by failed payments.
Before starting, the skill emphasizes gathering crucial context, including current churn rates, subscriber numbers, billing provider details, existing retention tools, product usage data, and specific constraints like B2B/B2C focus. This ensures recommendations are tailored to the user's situation.
The skill supports three main modes: building a cancel flow from scratch, optimizing an existing flow using data, and setting up dunning strategies for failed payment recovery. It distinguishes between voluntary and involuntary churn, explaining the distinct solutions for each.
It provides a detailed framework for cancel flow design, outlining the typical sequence from trigger to post-cancel actions. It also highlights the importance of exit surveys for understanding cancellation reasons and dynamically presenting targeted save offers.
Curated, not audited. This is a directory listing, not a security review. Inspect the skill's contents before installing, especially any instructions aimed at the AI itself.
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