Paved

What you get

Connects brands with engaged newsletter audiences and empowers creators to monetize their content efficiently through a streamlined ad marketplace and network.

The problem it solves

Newsletter creators often struggle to find and manage suitable advertisers, negotiate deals, and track payments effectively, leading to lost monetization opportunities and administrative burden. Marketers face challenges in identifying relevant, high-performing newsletters for sponsorships and scaling their ad campaigns. Paved removes these pains by providing a centralized marketplace and ad network that automates discovery, booking, content submission, payment processing, and performance tracking, allowing both parties to focus on content and conversions instead of manual coordination.

Who it's for

Paved is a fit for these roles. Each one links to the rest of the tools we recommend for that work.

Pricing

Paved operates on a commission-based model for publishers, who sign up and use the platform for free. Publishers pay a 30% commission on Marketplace bookings and 40% on performance-based earnings from the Ad Network. The Paved Booker tool is free for publishers, incurring only standard Stripe processing fees. For advertisers, signing up and using the platform is free, with no subscription or platform fees. Advertisers pay the sponsorship price set by the publisher for Marketplace ads, or a CPC rate (with a minimum daily spend of $50) for Ad Network campaigns.

Plans change often. Check Paved's own pricing page before you buy.